Ryan Thompson on Legends Behind the Craft.The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E.Alejandro shares how he discovered Mamajuana, Candela’s process for crafting unique Mamajuana rum, and how he overcame the challenges of launching his brand in the US. In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Alejandro Russo, Founder and CEO of Candela, to discuss how he utilized his passion for Mamajuana spiced rum to develop a distinct brand. Now, he encourages other entrepreneurs to create their brands from a consumer’s perspective. Through his passion for the drink, Alejandro’s brand is now a highly-coveted product among American consumers. While traditional rum is made using molasses, Alejandro crafts his product from fresh-pressed sugarcane juice and natural spices and sweeteners such as rosewood, cinnamon, clove, and honey. So, how can you create a unique and innovative product to position your brand at the forefront of your industry?Īlejandro Russo is reenvisioning the rum industry by revolutionizing the Dominican Republic’s native Mamajuana spiced rum. Alejandro’s exciting endeavors for CandelaĪs a liquor brand, it’s important to craft your product with originality and authenticity.Alejandro’s biggest business mistakes and his advice for entrepreneurs.
How Candela navigates the spirit industry’s three-tiered shipping system.How Alejandro overcame the challenges of introducing his brand to the US.Alejandro’s key to success in launching his rum brand in Chile.Candela’s process for crafting unique Mamajuana rum.Alejandro Russo shares how he discovered Mamajuana.What is Mamajuana and how is Candela revolutionizing it?.
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